Beer will not be given but earned (via tickets) at Believeland Beer Fest

“In Northeast Ohio, nothing is given. Everything is earned.”

We are reminded of that enduring quote from the great LeBron James — given in his letter in Sports Illustrated announcing he would return to Northeast Ohio to play for the Cavaliers and later celebrated in the ESPN Films documentary “Believeland” — in a news release announcing the Believeland Beer Fest.

Set to feature more than 150 “amazing beers from 60 breweries and thousands of Believelanders toasting the city they love with endless enthusiasm and hometown pride,” the event is set for April 28 at the Huntington Convention Center downtown.

“This is a party for Cleveland, celebrating all things Cleveland,” says Cleveland native Elaine Lau and her husband Nathan Barnhart, who founded Believeland Beer Fest, in the release. “What better way to celebrate than with the best beer in the Land.”

The event’s website lists various early bird pricing options, starting at $40 for general-admission beer drinkers — its $20 for a designated driver, and it’s obviously a good idea to have one if you go — and going up from there for VIP options.

The release also points out some proceeds will go to the Cleveland chapter of A Special Wish Foundation.

Also, beer enthusiasts are encouraged to check the website on Fridays, when new participating breweries will be announced.

Mark Meszoros believes both in beer and The Land. Follow him on Twitter @MarkMeszoros. Image credit: Believeland Beer Fest

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