Michelle Obama to promote ‘Becoming’ with Playhouse Square visit in March

After a 12-even arena tour this year to promote her recent book, “Becoming,” former first lady Michelle Obama” will be hitting the road again.

The events, titled “Becoming: An Intimate Conversation with Michelle Obama,” will include a stop in Cleveland March 16 at Playhouse Square’s KeyBank State Theatre.

Courtesy Playhouse Square

“I couldn’t be more excited to visit even more cities across the country and around the world,” Obama says in a news release from event promoter Live Nation. “I’ve been so humbled by the response to the tour thus far and the overwhelming interest we’ve received from so many communities we weren’t able to visit this year. That’s why I’m thrilled that we’re able to expand our conversations to these new settings and wider audiences. I can’t wait to continue the discussions that have been so meaningful for me and, I hope, for so many others.”

The release says this about buying tickets:

Mrs. Obama is dedicated to ensuring tickets are put into the hands of real fans, and not resold on secondary websites. That is why Live Nation and European ticket agencies are implementing various methods to limit ticket scalpers on the Becoming book tour. The North American events will utilize Ticketmaster’s Verified Fan platform. Fans can register now through Wednesday, December 12, at 10 p.m. PST HERE for the Verified Fan presale. Registered fans who receive a code will have access to purchase tickets for the North American events before the general public on Friday, December 14, from 10a.m. local time to 10 p.m.

It adds:

In keeping with her commitment to make her events accessible to as many people as possible, Mrs. Obama and Live Nation will donate a portion of ticket inventory in each market to various organizations, including, but not limited to, charities, schools, and community groups in each city the tour visits.

“Becoming” was released on Nov. 13 in the U.S. and Canada by Crown Publishing, a part of Penguin Random House, as well as in 33 languages around the world, according to the news release. It became a No. 1 New York Times bestseller after one week of sales and has sold more than 3 million units in all formats and editions in the U.S. and Canada.

Top image credit: Associated Press


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